A Better Way to Define Audience Engagement

Engagement can mean many things to many people. So how can marketers develop a clear definition of audience engagement?

I attempted to answer this question in a recent article I wrote for the New York Marketing Association.

Like any other act of original thought, I started with creativity, a blank slate, and the Merriam-Webster Dictionary.

What definition did I arrive at?

You’ll have to read it for yourself to find out.