Stand-up comedy fundraisers are a fantastic way to combine entertainment and philanthropy. When executed well, these events can bring laughter, joy, and generous contributions to a cause. However, without the right elements in place, the whole event can be a bit of a bust. Luckily, with proper planning and consideration, you can set yourself up […]

If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at the beginning of the song, Under the Sea, saying “Ariel, the human world – it’s a mess.” How accurate. You see, the world is a mess. A big scary mess, filled with big scary things, […]

Humor isn’t inherently offensive, unfiltered thoughts are. In a recent article for eConsultancy, I discuss how understanding humor styles can help B2B marketers to leverage the right kind of humor in their marketing communications. It’s worth a read, so check it out here.

Engagement can mean many things to many people. So how can marketers develop a clear definition of audience engagement? I attempted to answer this question in a recent article I wrote for the New York Marketing Association. Like any other act of original thought, I started with creativity, a blank slate, and the Merriam-Webster Dictionary. [...]

Surprising and delighting folks is easy when you’re entertaining them with humor. When you create funny content, it not only drives engagement, it also demonstrates to readers that you respect their time and attention. You reinforce their decision to engage with your brand, and in turn, you increase the likelihood of future audience engagement. The […]

The better you understand your shared perspective with customers, the more likely you are to develop meaningful messaging that converts future customers. With humor, it can seem like a love or hate response. Instead of bland communications that don’t resonate, jokes have the potential to backfire. That’s because humor can evoke some pretty intense emotions. […]